Women Empowering Women 



Stop Selling Yourself Short and Claim What You Want

Posted on November 13, 2015 at 7:00 PM

In today’s ever-changing environment, we all have to find ways to make ourselves more marketable, standout above all others and to seize every opportunity that presents itself. Whether on a job or trying to start a business this can be a daunting task for some, and most people may have no clue how to get started. I believe that this is especially true for women. While there are many ways that one can go about this, I want to share three ways (the 3 C’s) in which I believe can help us get started. The 3 C’s are simple but they can be life changing and can help you “stop selling yourself short and claim what you want.

The 3 C’s are clarity, confidence, and commitment. Clarity is realizing who you are, whose you are, and knowing what you are capable of achieving. In realizing who you are, you must determine your purpose and your vision. You must ask yourself the questions, “Who am I?” “Why am I here?” “Why do I exist?” “What is my purpose?” These questions are the most basic questions in life and once you have clear answers to these questions, you will be on your way. Your life, your career, your relationships, and your response to life’s difficulties will have new meaning.

Knowing whose you are is vital to your very soul and to your very being. If you recognize that, there is something more powerful than you are and your very existence is because of that power you will have clarity in your life, as you have never known. Knowing who you are and whose you are will bring about knowing what you are capable of achieving because with those two things comes the assurance that your achievements are endless.

That brings me to the second C, confidence. Webster defines confidence as a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities. However, I believe that when we know our purpose and our vision and realize we belong to someone greater than us we can be confident that we can achieve great things. {Philippians 4:13, “I can do everything through Christ who strengthens me.”} Our confidence has to be such that we will not allow for derailment. We must control our minds so that we have a positive self-image. A positive self-image requires self-love and self-respect.

The third and final C is commitment. Once you have clarity on your purpose and your vision, understand that you must be confident and believe in you as your creator believes in you, you must then be committed. You cannot achieve anything unless you are 100% committed to the idea of claiming what you want. It is important to have positive conditioning and control of your mind, your desires, your actions, your beliefs, and your words and even your habits. In order to claim it you must commit to it, even when it gets hard or when it seems as though things are not falling into place, as you would like. True commitment is never giving up, no matter what happens.

Finally, my sisters, I leave you with this, quote from Rasheed Ogunlaru. “You don’t ever build you confidence from a perception of lack. For it grows and evolves from realizing who you are and what you already have.” So, stop selling yourself short, step out, step up, and go for it.

Patricia Brown Ross, Co-owner, The Darkberry Co.


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